Where would you go on vacation if you had the money? What would you do?
Well, if most websites, Wikipedia and the World Tourism Organization are right, chances are you picked a beach. And if money wasn't an issue, you probably picked a luxury hotel, swimming with dolphins and all the scuba, surfing, bird watching, kayaking and helicopter rides you can handle.
Are having the money and sustainable tourism mutually exclusive? Do luxury hotels exist in the universe of eco travel? They do. And they are growing in number, in influence and setting a standard for the Ritz, Four Seasons and Hiltons of the world.
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